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War of the Froo Froos

It has to be said, we had a fantastic, unexpected and challenging night last Thursday at Creative Process #2. I wanted to write up some of my thoughts on it and hopefully carry on the conversation of the evening. Thanks again to everyone who attended and to our sponsors and speakers!


Gemma Germains

Gemma helped us kick things off by shaking off the typical ‘safe’ topics at creative events and tackling the subject of vaginas. Maybe it sounds crazy (according to one attendee on twitter Gemma is now ‘#crazyfannylady‘!) but the entire point of it was that it shouldn’t be. As creative individuals the measure of our ability to solve problems and communicate ideas effectively is understanding who we are communicating with, and doing so responsibly. Empathy is more important now than ever.

The main point to take away for me was that we should try and do everything possible avoid the vicious circle of letting media or advertising appeal to our vanity. The very idea that it can be a factor in someone going so far as to mutilate themselves to feel beautiful is truly insane. We should strive to produce work that is socially responsible and constantly question, not feed, the status quo.


Will Daw

As promised, the man is a joker. Not to say he was taking the piss but rather he really studies the art of joke telling and writing jokes. Just take a look at his twitter feed, or his artwork for that matter (that dinosaur one!). I think the photos from an art exhibition crossed with a wrestling match was the highlight for me. Wrestlers breaking paintings of chairs over each other is one the most poetic yet absurd things I’ve seen!


Pete Carr

This man’s talent speaks for itself. With perfect photo after photo, Pete spoke about what it took to get to the level he’s at now. The most inspiring thing about him is that even though he still has hang ups and fear over making or taking the opportunity to get a beautiful photo, the desire to capture that moment in time is even greater. That’s the kind of passion we all need to be truly great.


Elliot Jay Stocks

I think it’s easy to forget sometimes that Elliot played an important part in pushing web developers and designers towards web standards in the early days, for one thing by talking about it a lot and another by making it actually look good.  That’s why I was glad to see him speaking about his most recent ‘controversial’ blog post about responsive web design in real life.

He very strongly stipulated that, yes it’s his opinion, but responsive web design when placed at the core of the design and development process doesn’t have to take a whole lot longer than a traditional workflow. Having tried it both ways round I have to agree personally but it’s far easier for someone who can both design and code to adopt. That said it also depends on what you’re designing but for the bulk of design problems it applies. Apps with complex interfaces and interactions are a lot harder!

Consider print design – there’s this notion that it’s fixed but the same design elements and often the same information is invariably applied to all sorts of contexts: business cards, flyers, posters, all sorts of formats and sizes. This is made possible by looking at the design elements in a modular way. So responsive web design is really at its heart modular design, and it’s no different to designing or branding for print other than you get as many more steps in between as you choose and a layer of interactivity. If you start from the smallest elements eg. the typography and then work your way up to the layout the designs for smaller screens become clear as part of the process, not as an afterthought.

Uke Hunters

Uke Hunters

These guys man. These guys. If you want to get in touch with say hello to @UkeHunters or find out when their next gig is on the book of face.

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